Objectives
It aims at developing the participants’ skills in modern management of medical marketing, organizing the marketing mix of hospitals and health facilities, and informing the participants about the importance of marketing health services, marketing method, market research and evaluation of marketing programs.
Language
Arabic
Technical Axes
- Marketing Service
- Marketing Team Service
- Communication skills for marketing
- Department of marketing services in hospitals
- The concept of marketing strategy
- Market study
- Prepare a marketing strategy
- Planning in marketing
- Design work plan
- Implementation of marketing program
- The social environment of health services
- Economic environment for health services
- Health Service Market
- Request for health services
- Marketing policies for health services
Program Duration
5 training days / 40 training hours